Today’s consumers want to be associated with brands that do more than provide products or services. They’re looking for brands they can trust and believe in. One of the most powerful ways to engender that trust is through video storytelling. A simple, yet persuasive story can put a human face on your organization, communicate your mission and win the hearts and minds of your audience.

Key is telling stories that matter – stories that inspire, create understanding and bring ideas and people together. It’s no wonder then that telling your brand’s story through the eyes of the consumer is a highly effective way to connect with your audience and win their loyalty. People pay attention when real people who sound like them say things that resonate with their experience.

We told the story of the Carter BloodCare brand via quick, 15-second stories using actual donors who talk about the various reasons they give blood. The real power of these spots lies in the genuineness and authenticity of people who are real-life advocates for the cause.

Once we discover the remarkable in people’s lives and in the stories they have to tell, we’re able to create the kind of emotional experience that produces a lasting sense of trust in your brand.

And that’s our story.