Are you leveraging video content to its full potential? Your answer may well determine the trajectory of your organization’s health and success.

With the national healthcare focus on cost and quality objectives, keeping healthcare consumers engaged is EVERYTHING. Which means you should be looking at every point along your medical delivery continuum as an opportunity to inform, connect and engage. This holds true whether you’re a large healthcare center, a service line or a doctor’s office.

Research shows that one of the best ways to engage your audience is through video content. Video enables individuals to take in information faster, retain it more easily and respond to it more readily.

And remember, once you produce a video, you can use it across multiple platforms: Website, email, blogs, banner ads, TV, Facebook, Twitter etc. Not to mention multiple locations such as waiting areas, in-room TV, meetings, conferences and galas. Talk about a smart investment!

25 super smart ways to utilize video

Educational videos
Introduction to new facilities, technologies and services
Patient testimonials
Social media health tips and information
Awareness initiatives
Virtual tour of your facility or office
Reinforcement for your brand
Staff/employee training or safety guidelines
New employee orientation
Email, newsletters, video sharing sites
Patient recovery morale boosters
Physician/staff recruitment
Website SEO enhancement videos
Video storytelling
Visitors’ guide
Welcome/orientation
Physician bios
TV/broadcast
Meet the doctors/medical staff
Inspiration for events, galas, fundraisers
Capturing a live event
Pre-and post-op care instruction
Special event promotion
Physician presentations
In-room patient videos