At Leap Creative Group, there is no B-team. Clients work directly with our leaders – Susan Taylor and Gae Benson – who are hands-on every step of the way. Having served as creative directors with noteworthy Dallas ad agencies for over two decades, this award-winning, nail-it-the-first time copywriter/art director team taps into talent across the country, including photographers, video experts, music producers and website pros, to offer you a full range of advertising and marketing services.
Meet Susan Taylor – Consumer Head Shrinker
Susan’s witty, irreverent style of writing earned her a suspension from the Academy of Our Lady High School in Chicago before the age of 16. Her career in advertising was well underway.
During her 25-plus years in advertising, Susan has headed up the creative departments of a number of high-profile agencies and has worked on a variety of national and international accounts. She is recognized for her big ideas, powerful headlines and clear communications. She is particularly adept at strategic positioning, integrated brand messaging and multi-touch marketing. Oh, yeah...and squeezing the most out of a budget.
If you ask Susan the reason for her success, she’ll tell you it’s simple psychology. She's able to get inside the heads of consumers and connect with their needs. While her insightful approaches have garnered numerous awards, she’s the first to say her real benchmark for success is bottom-line results, as evidenced by her impressive track record in meeting clients’ goals.
Susan heads up every creative project at Leap Creative Group. In her off time, she enjoys yoga, sipping good wine and figuring out how to do both at the same time.
Meet Gae Benson – Ambassador of Amazement
Gae began her art career at the age of two on the walls of her parents’ home in Marshall, Texas. Decades later, she perfected her unique style at ArtCenter College of Design in Pasadena, California and went on to become one of the most in-demand art director/creative directors in the Southwest.
Gae is proficient in, well, you name it: promotions, point-of-purchase, packaging, television campaigns, logos, website design, digital & social media, magazine, newspaper, outdoor and direct mail. She’s worked for some of the world’s most popular brands and has to her credit a long list of prestigious awards for companies including American Airlines, Borden, Burger King, Chuck E. Cheese’s, Cointreau Liquor, Diet Coke, El Fenix Mexican Restaurants, Frito Lay, Houlihan’s, Imperial Sugar, La Crème Creamer, McDonald’s, Motts Apple Sauce, Mug Root Beer and Starbucks.
At Leap Creative Group, Gae envisions all things visual. Though her skill set is vast, she is best known for her customer-winning big-picture thinking, her irrepressible enthusiasm for her work and, last but not least –her outrageously infectious laugh.
When not coming up with brilliant concepts, Gae enjoys making art out of found objects, and cooking things that make people swoon.