Patient Engagement. Let's Get Real.

With the national healthcare focus on cost and quality objectives, we hear more and more about the need for patient engagement. In fact, it seems ‘patient engagement’ is the big marketing catch phrase of the day.

But engaging patients and prospects is not a marketing hat trick. Today’s healthcare consumers want authenticity. They demand transparency.  And they know when they’re not hearing the whole truth.

So how DO you engage today’s healthcare consumer?

By building trust.

By looking at all healthcare interactions as opportunities to connect, educate and comfort. By promoting new levels of personalization through the alignment of services and transactions. By keeping your content informative, relevant and real. And by providing customized and targeted information to consumers when they need it and will appreciate it most.

So here’s a radical notion: Before we ask ourselves ‘how can we effectively advertise?’, let’s ask ourselves ‘how can we genuinely help?