Tenet Health
We developed a turnkey program to help Tenet Health launch a new outpatient care concept featuring spa-like amenities and enhanced customer service. Targeting both physician offices and the consumer market, the program included a referral development program, scripted personal selling, direct mail, sales support literature, PSA direct mail, local print ad materials, media press kit, grand opening activities and help in developing co-op support.
Gerbera Daisy Campaign Kickoff
We used colorful Gerbera daisy graphics to catch the attention of our largely female audience – the dominant decision makers both at home and in doctors' offices where front desk schedulers often make outpatient treatment recommendations. To kick off our campaign, we hand delivered daisies to area doctors’ offices.
Stationery with Rolodex
The colorful daisy graphics extend throughout the campaign. Here we've shown how the concept is applied to the letterhead and rolodex used by front office managers.
As a funny aside; the client was so impressed with our color palette, they instructed their interior designers to revamp their interior color scheme to coordinate with it.
Accordion Brochure
Front shows daisies with key headlines amidst the petals while the back gives more detailed information.