Identity and Branding

We offer full branding packages for your organization, new product, or service offering launch. Often the place to start is with a market analysis that determines, among other things, your core benefits and how you're perceived against your competitors. A critical component of branding is the identity system – visual components such as logo, tagline, letterhead, or signage paired with style guidelines to ensure the corporate image is cohesive and consistent. We’ve included a few examples below. 

A New Day at United Regional

When our principals started working with United Regional in 2006, their first step was to elevate the brand with a brand makeover that included a standards guide to keep the identity consistent; even including architectural recommendations on signage. The rising sun icon and tagline were created to reflect a fresh new era at United Regional. For the rest of the story see United Regional.

Carter BloodCare Re-brand

A not-for-profit community-based blood center, Carter BloodCare is the primary provider of blood components and transfusion services for approximately 350 Texas healthcare facilities. To the left, we've included a few pages of the brand standards guide we created to solidify their brand as well as their various donor enrollment programs. Find out more at Carter Bloodcare.