Hoya Vision Care - North America
How to introduce a new line of advanced vision care products? With a push-pull strategy that educated consumers about product advantages while incentivizing eye care professionals to sell them by offering (you guessed it) the chance to win fabulous trips and prizes. Excitement was maintained for the duration of these contests via fun and educational interactive online games, quizzes, instant scratch-and-win cards, email blasts and more. Creative efforts were led by our agency principal and creative director in collaboration with a lot of talented folks.
Greek Getaway Contest
The more Hoya products eye care professionals sold – the more chances they got to win one of 40 fabulous trips to Greece!
This multi-touch campaign included motivational email blasts, scratch-and-win cards and fun online quizzes that rewarded eye care professionals for their knowledge of HOYA products with extra points and prizes.
Collateral Materials
Collateral pieces for the Greek Getaway campaign were extensive and included everything from scratch-and-win cards and bag stuffers to contest instructions and game pieces.
Splendor of Spain Promotion
Eye care professionals loved the ‘Greek” promotion. This campaign gave them even more to get excited about. Trips to Spain and other ‘magnifico’ prizes were big motivators, generating enthusiasm and another big boost in sales.
The landing page to the left is representative of the look. And like the Greek campaign, it included website quizzes and games plus a steady stream of motivational collateral pieces.
"Go for the Green" Promotion
Who wouldn’t want cold hard cash and a hybrid Lexus? To the left is one execution of yet another successful campaign that left the competition green with envy.